Infiniti is hitting the road as it relocates its global headquarters. Drivers of the 2011 Infiniti QX56, Evanston motorists, and fans nationwide naturally expected this Japanese automaker to relocate within Japan. However, Infiniti is actually moving its headquarters to Hong Kong.
It's not an around the world journey, but it's definitely a change. Although the exact location is still undisclosed, in Chicago, Infiniti QX56 owners still aren't sure why the move was necessary. Yet, given the changing landscape of the automotive industry and the importance of the Chinese market, the decision starts to make plenty of sense.
According to Andy Palmer, Executive Vice President of Nissan, the relocation allows Infiniti to grow its presence while getting to better know its Chinese clientele. It's an opportunity to "reinforce Asian hospitality within the Infiniti brand." So far, they're the only Japanese automaker to call Hong Kong home.
Although we're free to speculate, it's far too early to grasp the future benefits of such a move. The facility will house 100 employees, who will report back to Nissan's principle headquarters in Yokohama, Japan.
Stay tuned for more details about the move, specifically where and when Infiniti is scheduled to break ground.