Infiniti has itself a winning team. Last year, after the Red Bull Racing team won the championship, Infiniti inked a sponsorship deal with them. Recently, the automaker and Red Bull deepened that bond and announced an extension of their arrangement.
In this pact, Infiniti has rights to both the drivers' and manufactures' titles. In Chicago, Infiniti QX56 drivers are wondering, what exactly is Infiniti planning to do with the Red Bull Racing team? Will it rebrand the team's engines? In that case, the team's official name would become Red Bull-Infiniti.
So far, however, Infiniti hasn't made any moves to replace the winning team's equipment, although such a relationship isn't unprecedented for automakers. Right now, Infiniti is looking how to best leverage its union with the racers of the popular energy drink.
In Lisle, Infiniti drivers expect to see the automaker's logos become more prominent on the racing team's cars and gear. Beyond that, we're left waiting to see what Infiniti has in store. The automaker clearly sees a lot of potential in Red Bull.
According to Andy Palmer, executive vice president of the Nissan Motor Company, what started out as a way to increase brand awareness has blossomed into a long-term relationship. The company is currently reevaluating both technical and product collaboration possibilities.
For Infiniti fans, that means they're going to see a lot more of their favorite automaker on the racetrack.